The Community Education Department provides information to parents and caregivers, the general public and professionals who work with children and families to build a brighter future for children and to educate them about preventing child abuse and neglect.

What is the Click for Babies campaign?

Get ready to click your knitting and crochet needles together to support the prevention of shaken baby syndrome!  PCA-NJ will collect purple newborn and preemie caps to support our Period of PURPLE Crying® program from July 1 through October 1. These caps will be given out in November to babies at participating PURPLE hospitals throughout New Jersey to remind everyone that we must keep babies safe!

Here are some guidelines to follow:

• Caps should be at least 50% purple in color, although no particular shade of purple yarn is required.
• Please avoid wool or harsh material as babies can be sensitive!
• Consider making a few preemie caps, but when you send them, please send them in a separate bag so we know.
• Find crafting guidelines here.
• You can also create booties.
• Take pictures and download the photo release form to show others you are a part of this effort! E-mail the pictures and completed form to [email protected]. We will post it on our website and Facebook page!
• Spread the word! Our goal is to have a total of 9,000 caps this year!
• Donate skeins of any shade of purple yarn (soft yarn please).
• Make a financial contribution to support the PURPLE program.

Please mail caps and booties to: 
PCA-NJ Purple Hats, 103 Church Street, Suite 210, New Brunswick, NJ 08901

Why PURPLE?

The acronym PURPLE is used to describe specific characteristics of an infant’s crying during this phase and let parents and caregivers know that what they are experiencing is indeed normal and, although frustrating, is simply a phase in their child’s development that will pass. The word Period is important because it tells parents that it is only temporary and will come to an end!